News: StrainBrain Delivers Cannabis Industry AI Breakthrough To Help Dispensaries Increase Revenue, Conversion Rates.
- Manuel Basegla
- May 16
- 2 min read
Published 12:00 AM EST, Fri May 16, 2025
Four years in development, OWL, or Optimized Weighted Language AI model, recognizes user intent, learns from industry interactions, and can recommend every product that dispensaries offer. Across the industry, 85% of all cannabis sales start online, and online orders generate 87% more in sales than walk-ins.
StrainBrain has unveiled a major advancement in cannabis retail technology with the launch of OWL (Optimized Weighted Language), a proprietary AI-powered recommendation engine. Developed over four years, OWL is designed to understand user intent, learn from cannabis industry interactions, and recommend every product in a dispensary’s inventory. It enhances online shopping by providing science-based, personalized suggestions in just four clicks, helping consumers find the ideal product quickly and confidently. This model aims to reduce the complexity of online cannabis menus and supplement the limited availability of in-store budtenders.
The new OWL interface integrates seamlessly with all major cannabis e-commerce platforms and operates around the clock. Notably, its "boost" feature allows dispensaries to tailor recommendations based on real-time inventory levels and marketing goals. StrainBrain’s AI distinguishes itself from generic tools like ChatGPT by incorporating behavioral intelligence and real-world buying data, resulting in more accurate and relevant product matches. Additional features such as “StrainMe” for expert users and AI-powered match explanations further enrich the user experience.
StrainBrain’s implementation has already demonstrated strong results, with dispensaries reporting higher conversion rates and increased cart sizes. By studying consumer behavior and customizing the shopping journey, the platform provides an e-commerce experience that fosters confidence and loyalty. The system's integration with platforms like Dutchie Plus and Jane, along with its compatibility with marketing tools like RankReallyHigh and LeafBridge, strengthens its utility across the cannabis retail landscape.
In the broader context of the cannabis industry, StrainBrain addresses critical pain points—rising competition, shrinking margins, and the need for frictionless digital engagement. With 85% of cannabis purchases beginning online and those orders generating significantly more revenue than walk-ins, tools like OWL are essential. StrainBrain’s focus on behavioral intelligence and personalized AI enhances the digital retail experience, helping dispensaries remain competitive and consumer-centric in a rapidly evolving marketplace. Source: Greenway Magazine
